Spot The Ball

Competition and Lottery

Lowered CPA by 500% for a Lottery Company

Spot The Ball is a United Kingdom competition game where everyone can try to find the ball and win a brand-new car or reward it in cash.

Spot The Ball’s judges are well-known names from the English Premier League:
Legendary coach of Tottenham Hotspur – Harry Redknapp, legendary
Arsenal goalkeeper David Seaman and legendary Liverpool striker Emil Heskey.

WHY DID THEY CHOOSE US?

The company was looking to maximise its participants, during the competition on Facebook and Instagram. The owner’s target was to reach as many
people as we can and convince them get involved with the competition.

CPA

500% down

CPM

18% down

BRAND RECALL

29% up

PURCHASES

36% more purchases

OBJECTIVES

  • Perception shift/awareness
  • Performance/growth
  • Generating as many as possible new leads for limited time

WHAT WE DID?

After iOS 14 changes, Spot The Ball’s summer competition was not as good
as they had expected. We built a working funnel for the brand. It consisted of
not only sales banners, but also testimonials from winners and remarketing
ads with the one and only Harry Redknapp. We also tested different
audiences, trying to find the best-performing ones. Both football fans and
people interested in competitions were included in different campaigns and
shown different ad creatives.

 

During the campaign we focused our attention and budget on the Middle and Bottom stages of the funnel. There we used videos. Furthermore, long copies performed better because they gave social proof to new participants. 7 days before the end of the competition we created fear of missing out with banners, which was an idea to push more people into participating. The weekend before the end, all winning campaigns were scaled, and the final stage of FOMO banners was created.

SCIENCE OF DATA ACQUISITION

What Made This Campaign Successful?

APPEAL OF ANALYTICAL THINKING

You can fake confidence but we all know honesty is the best policy. We used the well-known  judges to build good brand awareness  and social proof that the brand is real and trust worthy.

I am very happy about our partnership with Digital on Demand. The team is super dedicated and feels like an extension of our team. After working together for just one year, we really developed and improved our paid social and we are seeing great results!

Bas Van Der Vorst

CEO AND FOUNDER

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