We are a team of like-minded individuals who not only bring our own professional experiences, innovative ideas, creativity and strategies but can leverage each others’ talents and strengths. In this way, we can figure out solutions to the most complex of challenges and deliver practical yet impactful digital marketing support to our clients.


We let our results do
the talking.

We are a team of data scientists, behavioural scientists, marketeers and creatives on a mission to advance the science of influence.


  • 2021

    2021 - 2023 Ivaylo Todorov, a former RCD TRADE chief marketing officer with an unmatched understanding of social media algorithms, decided to leave his lucrative job and create a digital marketing agency with a unique approach. Digital On Demand's vision was to provide businesses with the tools to compete with giants, levelling the digital playing field.

  • 2023

    2023 - Present Digital On Demand launched its first product called Tribe.bg, an innovative Q&A marketing community for mutual learning to marketers, students and business owners. At Tribe.bg, users connect to receive and offer help, ask questions about their advertising campaigns, strategies and possible problems. Also, the platform inspires students to become members of a community where they can collaborate with experts and business owners.


We're team of passionate Social, Creative & Performance marketers...

Ivaylo Todorov

Co-Founder & Marketing Director

Irina Trifonova

Commercial Director

Estella Ignatova

Finance Manager

Nadezhda Nikolaeva

Paid Social Executive

Elena Mateva

Client Success Executive

Violeta Teneva

Senior Graphic Designer

Nadezhda Krumova

Client Success Intern


Junior Graphic Designer

Maria Kodzhaeva



Power has shifted from good targeting & creative to us, individuals.

There is an undeniable shift happening in this world. The power is moving from good targeting and creatives to technology and consumer behaviour.Consumers can choose what to see, based on what they like and what they value the most.

Many agencies talk about simple, powerful principles but do not live them. Digital On-Demand is a community of young people who love understanding the consumers. Since I am working here, I gained priceless experience with businesses all around the world. My colleagues are just awesome! I am proud to take part in this consumer behavior change with them.

Violeta Teneva

Graphic Design Executive

Digital On Demand is the place I call home. It’s a place where I feel safe to push my boundaries and step out of my comfort zone. I feed off the challenges, and I thrive off the growth that you experience at DOD. It’s also a home full of wonderful human beings, and friends for life.

Amanda Richardson

Head of People

We build Customer Acquisition campaigns that scale!
£ 1 m
Budget distribution
1 m
in Sales
20 +
3 +
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