Apparel and Fashion
How Koncept made 8X ROAS over the Summer Sale
Koncept Store is a place where everyone can find a piece of clothing for themselves. It was found in 2007 in the Netherlands. The business to customer company was looking to maximise their sales, during the summer period, on Facebook and Instagram. The owner Bas was hoping to keep CPAs low while scaling the campaigns in order to improve the ROAS.
WHY DID THEY CHOOSE US?
Koncept contacted us for an audit. After 48 hours the owner received a detailed audit with a blueprint of what to do in order to improve its results. He was impressed and gave us the job to manage and maximize results in his ad account.
36% more purchases
- Perception shift/awareness
- Measured through directly attributed sales and brand studies
WHAT WE DID?
Summer is a weak season for Koncept, particularly during the chaos after iOS 14 changes. In order to ensure our client, we build an optimized and working sales funnel. Furthermore, we tested a lot of different prospecting audiences in order to find the most relevant, including 22 interest batches, 25 Lookalike audiences. However, targeting was not the only thing we tested. A series of creatives and copy tests were launched during the month.
TESTING AND SCALING RESULTS:
During the month we found that both dynamic product catalogue (with all products) and single image (the sales banners) were the most working for the brand. We utilised the best performing audiences, scaling them with both creatives. With these features, we managed to decrease the average CPA and increase the ROAS dramatically.
SCIENCE OF DATA ACQUISITION
What Made This Campaign Successful?
As far as we are concerned, the toughest period of the Koncept Store is Q3. Knowing that we focused our job on finding new ways to reach potential customers. Using different buyer personas which we made during our work, we understood what people want during the Summer from a retail store. Combining this knowledge with Facebook interests, we found the best customers available.
Knowing the average CPA of the business, we managed to create multiple campaigns that use Facebook Resources to outbid the competition. This methodology created a solid base from which we built up.
What did the customer want to see?
After a long brainstorming session, our strategy, media buying, and creative team found an insight. It was developed in a great idea, which we used further in our work.
Bas Van Der Vorst
CEO AND FOUNDER