GoSport.bg
Apparel and Fashion
How we skyrocket the sales and Reach 8.9x ROAS for 6 months
With a team of 50 employees, product range extending to more than 5,000 different products, our client has grown to be one of the largest online shops for shoes and mountain equipment in Bulgaria.
Our goal was simple – to lower the cost of CPA while scaling the budget and making the brand recognition greater. Really ambitious, but we accepted the challenge in front us.
The challenge they faced was that their direct competitor had much more financial power, relying on TV commercials, offline advertising and traditional marketing.
WHY DID THEY CHOOSE US?
The client saw in us a partner who can help him achieve the desired results that will make his business sustainable. For several months, he followed our campaigns and we kept in constant correspondence advising him on how to improve the performance of their campaigns.
ROAS
1000%
CPM
15% down
CPA
28% down
PURCHASES
32% more purchases
OBJECTIVES
- Performance/growth
- Measured through directly attributed sales and brand studies
- Implementing multi-channel strategy
- Dynamic Remarketing Automation
WHAT WE DID?
Digital On Demand’s mission was to transform the current campaign with a data-driven automation strategy, utilising our proprietary bid management tools. We were entirely dedicated to achieving the maximum return on ad spend (ROAS) target as aligned with their overall net profit.
CHOОSE THE RIGHT MEDIUM
Our priority was to build the right processes and long-term advertising strategy which is crucial for every business. We decided to cut off some of the low performing channels that have been used so far. Focusing on the right channels would allow the business to grow even further, without affecting the monthly turnover from underperforming channels.
TIMELINE
The Path of
Success
Bas Van Der Vorst
CEO AND FOUNDER