BEAUTY AND COSMETICS
IKE Bulgaria is a clinical expertise institute established in 2002 and is part of the global IKE Group headquartered in Lyon, France. The primary focus of IKE Bulgaria is to conduct clinical tests for the safety (skin tolerance) and efficacy of cosmetic products. Since its establishment, the institute has continuously expanded and developed its services, striving for improvement and offering a wide range of high-quality services.
IKE Bulgaria chose our advertising agency because we have knowledge and experience in the cosmetics industry and understand the importance of product safety and efficacy. This allows us to offer innovative and personalised advertising solutions that meet the unique needs and goals of the client.
Summer is a weak season for Koncept, particularly during the chaos after iOS 14 changes. In order to ensure our client, we build an optimized and working sales funnel. Furthermore, we tested a lot of different prospecting audiences in order to find the most relevant, including 22 interest batches, 25 Lookalike audiences. However, targeting was not the only thing we tested. A series of creatives and copy tests were launched during the month.
During the month we found that both dynamic product catalogue (with all products) and single image (the sales banners) were the most working for the brand. We utilised the best performing audiences, scaling them with both creatives. With these features, we managed to decrease the average CPA and increase the ROAS dramatically.
We’ve been working together since March and I’m seeing tremendous growth in volunteer recruitment and our online recognition as a company. The people from Digital on Demand are available at any time and in case of arising questions, we quickly get in touch and act. We test new ideas, analyse them, and the team takes care of the execution. 10 out of 10! And the results are obvious!
PR AND MARKETING EXECUTIVE